As part of his ongoing deal with a multi-state coalition of farm groups, Kenny Wallace will drive the “Family Farmers” car this weekend at the NASCAR Nationwide Series race in Talladega. Kenny will also be featuring an in-car camera at this race, promoting Family Farmers and American Ethanol.
Early this year, Illinois Corn partnered with the Illinois Soybean Association, Missouri Corn Merchandising Council, and Marquis Energy to form the “Family Farmers” coalition. The coalition may yet grow to include more interested parties in the coming weeks.
The purpose of the coalition is to promote Family Farmers of all backgrounds and farm experiences. As we know, farmers and their methodologies are under fire nearly every day of the year. By harnessing the media capabilities of Kenny Wallace, we can deliver family farmer messages to NASCAR’s 80 million fans.
The recent Illinois Farmer Image research (which IL Corn has funded with checkoff dollars) indicates that messages about farmers and farming are well received when they are delivered within the paradigm of the “family farmer.” That’s good news for us, since more than 95% of all corn farms nationwide are family farms.
KENNY WALLACE, NO. 09 FAMILY FARMERS TOYOTA CAMRY, TALLADEGA SUPERSPEEDWAY, AARON’S 312 PREVIEW KENNY WALLACE
Team: RAB Racing with Brack Maggard
Car: No. 09 Family Farmers Toyota Camry
Race 7 of 34: Aaron’s 312 at Talladega Superspeedway
Event Info: Saturday, April 16, 2011, ESPN2 3:00PM EST, MRN 2:30PM EST
Two-Step to Alabama…Last weekend at Texas Motor Speedway, RAB Racing with Brack Maggard and Kenny Wallace earned their fifth top-20 finish of the season in the NASCAR Nationwide Series (NNS) O’Reilly Auto Parts 300. On Saturday, April 16th, Wallace will make his 495th career-start in the Aaron’s 312 at Talladega Superspeedway. Wallace, a native of St. Louis, Missuri, is focused on finding his way back to victory lane for his 10th NNS career victory, a victory he hopes to get with RAB Racing.
Talladega Speed-read…When Wallace, 47, joined RAB Racing for the 2011 season he brought a combination of skills, talent and decades of racing experience with him to the young RAB Racing team. This weekend, RAB Racing will rely on the experience of Wallace and Crew Chief Scott Zipadelli to set-up the No. 09 Family Farmers Toyota and to help navigate the RAB Racing team during its third appearance at one of NASCAR’s fastest and most popular tracks.
Keeping Tabs…In six races this season, Wallace is in ninth position in the NNS driver point standings after collecting five top-20 finishes in the last five events. The No. 09 owned by Robby Benton is 17th in the NNS owner point standings heading into this weekend’s event at Talladega.
- Wallace has 37combined career-starts at Talladega Superspeedway in NASCAR’s top two divisions, including 24 starts in the Sprint Cup Series.
- In 1999, Wallace recorded his best Sprint Cup Series start and finish on the 2.66-mile track when he qualified third and finished fifth.
- In 13 Nationwide Series starts, Wallace has accumulated one top-five and four top-10 finishes. Wallace earned his best NNS finish of third in 1995.
- RAB Racing with Brack Maggard has competed in two NNS events at Talladega Superspeedway beginning in 2009. In 2010, Patrick Sheltra led three laps en route to an 18th place finish in his Nationwide Series debut at the Alabama track.
Welcome Back…Family Farmers returns as primary sponsor on the No. 09 Toyota Camry for what is sure to be a memorable race on Saturday at one of the two superspeedways on the Nationwide Series circuit. Wallace will pilot the black and green No. 09 Toyota carrying the Family Farmers paint scheme for the second time this season. Family Farmers first partnered with RAB Racing for the February 2011 event at Phoenix International Raceway.