Lindsay Mitchell
Waterways Council Inc (WCI) and the Illinois Corn Marketing Board have undertaken a campaign with Google and YouTube to raise public awareness about the critical importance of inland waterways transportation to production agriculture. The goal of the campaign is to have more than one million people view WCI’s 30-second video, “Inland Waterways Are Critical to Agriculture!” The campaign began August 10 and, to date, more than one million people (1,064,882) have viewed the entire video about the importance of efficient, modern waterways to the transport of agriculture products.
There has been a corresponding increase in first-time visitors to WCI’s web site, with a 77% increase in new sessions/ new visitors in one month since the campaign began.
The campaign will continue until October 10.
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