Our members and check off contributors have told us that helping non-farmers understand agriculture is a top priority. Certainly social media MUST be a part of that equation as 62 percent of Americans get their news via social media and 18 percent do so often. This data, according to a survey by Pew Research Center, is almost a year old already so that number has likely increased.
Your IL Corn Instagram account is one way to fill in that non-farmer education gap.
This year, 89.4 million Americans will log on to Instagram at least once a month, representing 34.1% of mobile phone users. And by 2017, 51.8% of social network users will use Instagram—surpassing the 50% mark for the first time.
Instagram’s user base is growing far faster than social network usage in general. Instagram will grow 15.1% this year, compared to just 3.1% growth for the social network sector as a whole. Over the next four years, it will add 26.9 million users, almost double the incremental users expected for Twitter and far more than any other social platform eMarketer tracks.
Instagram usage is particularly strong among millennials. This year, there will be 48.2 million millennial Instagram users in the US. By 2019, nearly two-thirds of all millennial smartphone users will use Instagram.
Certainly social media continues to be a very important way for us to help non-farmers understand you, what you do, and why you do it. And the IL Corn Instagram account, which has grown 38 percent in the past year, will help us do that.
Would you like to watch what we’re doing?
- Download Instagram from your app store. It’s free!
- Search for “IL Corn”
- Follow us!