Developing markets have been the centerpiece of the U.S. Grains Council’s work since the organization was founded in 1960. Over the decades, the scope of these efforts has expanded from a focus on corn, sorghum, and barley to incorporate co-products like distiller’s dried grains with solubles (DDGS). Now, the Council is also working around the world to expand ethanol use to meet growing demand from global partners to meet environmental commitments and benefit producers and consumers around the globe and in the United States.
The Council’s approach to growing the global ethanol market draws lessons from market development work in other commodities by assessing potential markets and creating strategies, exchanging technical information and developing policies with a role for trade to achieve market development goals.
Editor’s note: The original version of this article appeared in Ethanol Today magazine, which can be accessed at ethanoltoday.com.