Illinois Farmers Lead Campaign to Open Minds, Share Sustainability Story in Washington
Illinois Farmers Lead in Campaign to Open Minds, Share Sustainability Story in Washington
Krista and Brett Swanson from Oneida are the face of an ongoing push to build relationships in Washington based on many common shared values and authentic stories that are backed up by facts.
The campaign focuses on today’s most pressing environmental issues and is designed to open doors and build trust between the metro audience and corn farmers who have a solution to offer in combatting the current climate crisis.
The advertisements are designed to meet the audience where they are and can be found in unexpected places like the airport, digital ad buys and other various forms of media.
An overview of the campaign can be explored with an interactive website and highlights the changes corn farmers have made to become more sustainable since the 1980’s.
Additional farmers across the nation join the Swansons in telling their story and focus on how they are addressing topics like soil loss, energy consumption and curtailing greenhouse gas emissions all while increasing yields per acre.