Reaching & Teaching Consumers in IL
What is Unleaded 88? 87? What's all this about E15? Many people are still confused about what's in their gas and myths still run wild throughout the world on ethanol. IL Corn works hard to debunk myths and provide some education around gas. Here's one way we are doing that:
A new advertising campaign targeted to younger Chicago consumers touts the benefits of Unleaded 88/E15, including being better for your engine, your wallet and our planet. Ads will run on radio stations during morning and afternoon drive time and weather reports, on the popular GasBuddy app, streaming TV services and on social media channels including YouTube and Facebook throughout August. An updated website landing page provides consumers additional information and clears up any confusion about the plant-based fuel compared to traditional gasoline.