Illinois Corn Marketing Board invested corn checkoff dollars with Illinois Farm Families, a collaborative approach to having conversations with consumers. To bring attention to the Illinois Farm Families website, www.watchusgrow.org, a grocery giveaway was chosen as the “hook.” With substantial support from the Illinois Soybean Association, Farmers FeedUs introduced Illinois Farm Families to Illinois consumers.
Here is an article appearing in the Forest Park Review covering the Chicago Farmers FeedUS prize winner. The student reporter took an angle that featured the winner’s excitement and big heart while sharing Illinois Farm Families' goal of connecting with consumers to share how we grow food. You can see the article online: http://www.forestparkreview.com/main.asp?SectionID=1&SubSectionID=38&ArticleID=6113&TM=37023.13.
Illinois Farm Families is supported in part by Illinois corn checkoff dollars, administered by the Illinois Corn Marketing Board. This unique program is the result of collaboration between the major farm organizations in Illinois including the Illinois Beef Association, the Illinois Farm Bureau, Illinois Pork Producers Association, and Illinois Soybean Association.