NASCAR has successfully driven more than 5.5 million miles on E-15, a 15% blend of corn-based ethanol. The media has taken note. Due in some part to this relationship with NASCAR, reports show that tone of reporting regarding ethanol is now more likely to be positive.
In fact, there were zero media stories about American Ethanol in 2013 that were negative in tone to ethanol.
The most spoken about trait of ethanol in sports stories is its high-performance trait. The next most popular are environmentally friendly and American-made. And last year, 71 million people were exposed to these American Ethanol messages. That's not a small accomplishment.
Keep an eye on your television this weekend. Austin Dillon will be debuting the American Ethanol No. 3 in the Sprint Cup race at Phoenix.