Oh, what a difference a conversation can make. A few weeks ago, Illinois Farm Families took about two dozen consumers, professionals, and government officials to St. Louis to tour the Monsanto Research Center. Prior to the experience, just 22% of the participants reported being not very or not at all concerned about GMOs. After just a few hours there talking with scientists and farmers, that number jumped to 81%! Listen to this audio update for more information about how this IL Corn checkoff program is working to change minds.